Academic Catalog

Marketing, Bachelor of Science in Business Administration

General Education Courses
I. Communication
ENGL U101Composition I3
ENGL U102Composition II3
SPCH U201Foundations in Oral Communication3
II. Mathematics, Logic & Natural Sciences
ECON U291Probability and Statistics3
MATH U122Calculus for Management and Social Sciences3-4
or MATH U141 Calculus I
Natural Science (w/ lab):
Select one of the following:4
Descriptive Astronomy
and Descriptive Astronomy Laboratory
General Biology
and General Biology Lab
Botany and Society
and Botany and Society Laboratory
Human Anatomy and Physiology II
and Human Anatomy and Physiology II Lab
Chemistry and Society
and Chemistry and Society Lab
Chemistry of Living Things
and Chemistry of Living Things Lab
General Chemistry
and General Chemistry Lab
Physical Geology
and Physical Geology Lab
Historical Geology
and Historical Geology Lab
Environmental Geology
and Environmental Geology Lab
Introduction to Physical Science
and Introduction to Physical Science Laboratory
General Physics I
and General Physics I Lab
General Physics II
and General Physics II Lab
Math, Logic and/or Natural Science:
Select any Natural Science course listed above or:3-4
Genetics and Society
Human Biology and Society
Emerging Infectious Diseases
Environmental Science
Natural Disasters
Geology of the Southeast
Introduction to Logic and Rhetoric
Deductive Logic
Calculus II
III. Information Technology
Info. Tech.:
Select one of the following:3
Introduction to Computer Technology
Introduction to Computer Science
IV. Fine Arts, Humanities & History
Fine Arts:
Select one of the following:3
African American Culture
Introduction to Art
History of Western Art: Prehistory - Middle Ages
History of Western Art: Renaissance - Modern
Introduction to Music
History of American Popular Music
Introduction to Southern Studies
Introduction to Theatre Art
Fundamentals in Acting
Select one of the following:3
Introduction to World History I
Introduction to World History II
History of the United States to 1877
History of the United States from 1865
Fine Arts, Humanities, and/or History:
Select any Fine Arts or History course listed above or:3
American Studies, 17th - 19th Century
American Studies, 20th Century
Introduction to Creative Writing
Understanding English Grammar
Masterpieces of World Literature
Survey of American Literature I
Survey of American Literature II
Survey of British Literature I
Survey of British Literature II
African American Literature
Introduction to Film
Introduction to Philosophy
Contemporary Moral Issues
Comparative Religion
V. Foreign Language & Culture
Foreign Language:
Select one of the following: 13
American Sign Language I
Introductory French I
Introductory German I
Introductory Spanish I
VI. Social & Behavioral Sciences
Social & Behavioral Science:
ECON U221Principles of Macroeconomics3
Select one of the following:3
Introduction to African American Studies
Understanding Other Cultures
Introduction to Geography
American National Government
Introduction to Psychology
Introduction to Sociology
Interpersonal Communication
Leadership Development I
Introduction to Women's & Gender Studies
VII. General Education Electives
General Education Electives:
Select any approved general education course or courses0
Major Course Requirements
Business Core Courses
Lower Division:
ACCT U225Financial Accounting3
ACCT U226Managerial Accounting3
ACCT U247Legal Environment of Business3
BADM U279Business Professionalism1
ECON U222Principles of Microeconomics3
ECON U292Statistical Inference3
MGMT U290Introduction to Business Information Systems3
Upper Division:
BADM U478Senior Seminar: Business Strategy3
BADM U498Major Field Test in Business1
ECON U393Business Analytics3
Select one of the following:3
International Economics
International Marketing
International Business Finance
The International Business Enterprise
FINA U363Business Finance3
MGMT U371Principles of Organizational Management3
MGMT U372Operations Management3
MKTG U350Principles of Marketing3
Marketing Major Courses
MKTG U351Consumer Behavior3
MKTG U352Marketing Communications3
MKTG U457Marketing Research3
MKTG U458Marketing Management3
Select three of the following, if not taken to fulfill above requirements: 9
Social Media Marketing
Marketing Graphics
Brand Management
Applications of Corporate Marketing
International Marketing
Digital Marketing
Topics in Marketing
Business Marketing
Personal Selling and Sales Management
New Business Enterprise
Business Internship
Select electives sufficient to reach 120 credit hours17-19
Total Hours120

The minimum acceptable level of competency is completion of the 101 level of a language. Students who place into the 102 or higher level of a language satisfy the language requirement but will have additional hours in general education electives, if hours are required by their degree program