Management, Entrepreneurship, and Marketing
Bachelors
- Business Administration, Bachelor of Applied Science
- Entrepreneurship and Innovation, Bachelor of Science in Business Administration
- Logistics and Supply Chain Management, Bachelor of Science in Business Administration
- Management, Bachelor of Science in Business Administration
- Marketing, Bachelor of Science in Business Administration
Minors
Berg, Robert, Instructor
Brady, Brian, Director of Entrepreneurship and Innovation, Senior Instructor
Chiang, Chung-Yean, Assoc Professor
Davis, Daniel, Assoc Professor
Gupta, Uma, Director of M.Sc. In Business Analytics program, Assoc Professor
Harvey, Elise, Co-Director Start Me program, Asst Professor
Land, Kimberly, Newsletter Editor; Director of Honors Program; Fac. Advisor PKP, Senior Instructor
Liao, Yin-Chi, Assoc Professor
O'Connor, James, Associate Dean, Assoc Professor
Paige, Rosalind, Chair, Dept. of Management, Entrepreneurship and Marketing, Assoc Professor
Shibly, Sirajul, Asst Professor
Smith, Brian, Director of the Office of Technology and Student Services Support Systems, Senior Instructor
Wade, Julie, Assoc Professor
Business Administration
Executive, professional, and interpersonal skills related to being a business student and in business environments. Topics vary but may include study and information skills, verbal, non-verbal and written communication, interviewing, networking, internship/job search strategies, handling conflict, understanding organizational culture and cultural differences, and provisional techniques to enhance professional development and strengths.
The market driven economy and the role and functional areas of the business enterprise. Business operations and the synergies between them will be studied including accounting, entrepreneurship, finance, management, marketing, production, supply chain and logistics. Careers related to these operations will be discussed.
Understanding how the success of organizations relates to their "strategic level' decisions with an emphasis on risk management. Students experience hands-on application with case studies of actual businesses through team and individual exercises and individual presentations.
Review for and take the ETS Major Field Test (MFT) for the Bachelor's Degree in Business. The tests topic areas are accounting, economics, management, quantitative business analysis, information systems, finance, marketing, legal and social environment, and international issues. Pass/Fail credit.
Supervised work experience in the business environment resulting in a meaningful product for the employing firm and a scholarly project for the student. A minimum of 42 hours of scheduled work per one hour of academic credit, periodic class meetings, and individual consultation with the instructor is required. A contractual agreement signed by the employer, the student, the instructor, and associate dean is mandatory. Pass/Fail credit.
Entrepreneurship
Understanding and development of the entrepreneurial mindset and key skills when launching a business and/or pursuing a professional career. Particular focus is given to creativity, opportunity identification, networking, team building, and securing needed resources for success.
Exposure to the essential principles underlying creative and lateral thinking and problem-solving in the context of opportunity in the global knowledge economy. The focus is to improve and promote the students' abilities to develop ideas, manage innovation, and transform organizations. Analysis of current trends in local, national and global business and society are utilized as the platform to identify potential opportunities.
Contemporary areas of entrepreneurship and innovation. May be repeated with permission of advisor.
The creation of a pragmatic, effective, and comprehensive business plan for a for-profit or nonprofit entity that is prepared to solve a problem in the market or for society. A laboratory style approach will be used as the student(s) compile and combine all necessary organization components to prepare the entity for market entry.
Logistics Supply Chain Management
Best practices for strategic global supply chain management, integration of global supply chain functions from raw materials to the final end user, and leveraging of global supply chain strategies for competitive advantage. Topics include designing global supply chain networks, developing and managing supply chain performance metrics, and identifying and mitigating supply chain risks.
The role of logistics and distribution within an organization's supply chain and business strategies. Design, management, and control of logistics systems, providing insight into the key functions and complex activities required to move goods through the supply chain including transportation, inventory management, warehousing, order fulfillment, facility location, and customer service will be emphasized.
Main types of supply chain software that support processes such as capacity planning, production management and planning, material planning, sourcing, and delivery of products. These software systems include enterprise resource planning, customer relationship management, transportation management systems, warehouse management systems, electronic data interchange, and tracking techniques.
Knowledge and skills necessary to successfully perform international transactions from the United States, including importing, exporting, securing and optimizing international supply chains.
Principles, concepts and techniques for effective management of business procurement. Focus is on purchasing processes, supplier relationship management, negotiation and planning, and cost analysis.
Fundamentals of applying data analytics to logistics and supply chains. Focus is on making decisions regarding such things as forecasting, inventory management, transportation planning, supply chains and location planning.
Contemporary areas of logistics and supply chain management. May be repeated with permission of advisor.
Management
Fundamentals of information systems, what they are, how they are used in business. Technical and organizational foundations of information systems, managing and using information systems, information systems development, and information technology trends will be emphasized. Course includes significant business application work.
Survey of functions of management as they pertain to organizational efficiency and effectiveness using written assignments and class discussions. A focus on group and individual dynamics, ethics, culture, leadership, decision-making, globalization, employee engagement, innovation and entrepreneurship, organizational change and workforce diversity.
Managing the direct resources required by the firm to create value through the production of goods, services and information. There is a strong emphasis on supporting the decision-making process throughout organizations with quantitative tools and techniques. Topics may include process selection, quality tools including an introduction to statistical process control, inventory management techniques and JIT systems, project management, simulation techniques, and waiting lines analysis.
Principles, concepts, and techniques for effective and efficient utilization of personnel including human resource planning, recruiting, selecting, training, developing, appraising, compensating, and legal issues.
The study of the impact of individuals, groups and structure on behavior in a business organization in order to improve organizational performance.
Forces and forms in international business: globalization, multinationals, entrepreneurship, environment, culture, strategy, impact and future.
The basic concepts of accounting and finance as applied to new venture creation and operation. Topics include financial statement analysis, valuation, dept and equity financing, budgeting, and variance analysis. Non-Business Administration majors only.
Planning, executing and controlling projects. Topics will include risk management, tools and techniques, and applications for business projects.
Strategic management and use of information systems (IS) in organizations. Topics include strategic use of IS resources, organizational impacts of IS use, IS and the design of work, IS and business processes, IS sourcing, IS governance, funding IS, managing IS projects, and IS related ethical issues.
Contemporary areas of management. May be repeated with permission of advisor.
Combining business concepts for creation of new enterprises; experiential focus of developing description of product and/or services, marketing and operational plans, and structuring management and organization of the entity.
Theory and application of contemporary methods of managing production and service operations. Topics may include linear programming, forecasting, master planning, material requirements planning, aggregate planning, an introduction to lean systems, supply chain management, product and process innovation, and competitive strategies in a global market.
Best practices for identifying, controlling, and improving the processes with which manufacturing and service organizations produce value. Topics may include problem solving, statistical process control, process capability, process improvement philosophy and strategies, advanced tools and applications for lean systems, and the Six Sigma methodology.
Marketing
Exchange relationships between buyers and sellers in a dynamic global marketplace. Focus areas include: environmental analysis, marketing research, buyer behavior, marketing strategy, business ethics, and the societal impacts of marketing activity of integrated marketing organizations.
Consumer decision-making processes in a dynamic global marketplace. Selected concepts from psychology, sociology, economics, anthropology, and other behavioral disciplines are examined to develop a managerial perspective on predicting and interpreting consumer responses to marketing strategies.
Selection and implementation of promotional strategies in a dynamic global marketplace. Focus areas include: integrated marketing communication processes, psychological, sociological and cultural factors influencing promotion decision making.
Marketing activities on social media platforms. Primary focus is the interaction between firms and consumers in the social media space, and the marketing communication strategies across varying social media platforms.
The design skills necessary for a career in marketing. Programs include Adobe Creative Suite and various design applications.
Behavioral foundations of brands and brand development. Topics include processes involved in conceiving, building, marketing, and reinforcing the brand identity within and outside the organization to develop a road-map for strong brands.
Promotional strategies and tactics to attract and retain sports fans, and the nature of effective sports sponsorship campaigns.
Case study of a business. Corporate best practices in marketing, management, and customer service with application to other business problems and situations are analyzed.
Selection of markets and the development of marketing strategy in a dynamic global marketplace. The influences of different demographic, political, legal, cultural, competitive economic, technological, and natural environments are highlighted in order to conduct business across political borders.
Delivery methods including, but not limited to web-based marketing, email marketing, search-engine optimization, and online advertising.
Study in selected current topics in marketing. May be repeated with permission of advisor.
Industrial, governmental, and nonprofit sector markets as distinguished from personal household consumption. Topics include the methods used by marketers to create marketing strategies throughout an integrated supply chain in a dynamic global marketplace.
Research methods and procedures used in the marketing process. Particular emphasis is given to the sources of market data, sampling, preparation of questionnaires, collection and interpretation of data and the relation of market research to the policies and functions of the business enterprise. Emphasis is placed upon differences in life-style, beliefs and attitudes, and their influences upon the marketing decisions of the firm.
Strategic marketing decision-making in integrated organizations competing in the dynamic global marketplace. Focus areas include: the policy areas of an organization, marketing research, marketing strategy, buyer behavior, forecasting, cost and profit analysis, and total quality management.
Development of personal selling skills and management of sales function. Focus areas include: preparation, prospecting, interviewing, trial closes, handling objections, closing after-sales support, recruitment, selection, motivation, training, development, compensation, supervision, and other managerial topics.